King of GEO Award
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An annual industry-led observance
World GEO Day —
November 15
A day for the people, research and ideas shaping Generative Engine Optimization.
Explore the research behind GEO and the questions connecting publishers, practitioners and researchers.
Explore the 2026 observance Sources · retrieval · generated answers
WHENNovember 15Every year
WHATGenerative Engine OptimizationThe subject of the observance
HOWIndustry-ledA community observance
RESEARCH MILESTONENovember 16, 2023Original GEO paper submission
The observance
What is World GEO Day?
World GEO Day is an annual industry-led observance held on November 15.
It recognizes a field that sits where generative AI, information discovery and the work of content creators meet. The day offers researchers, practitioners, publishers, marketers, technologists and educators a common reason to share what they are learning and ask better questions.
The focus is research, education, conversation and recognition across Generative Engine Optimization.
What World GEO Day represents ↗
RESEARCH
Explore the research →
COMMUNITY
Researchers & practitioners →
UNDERSTANDING GEO
Start with the original paper.
Explore the research →
COMMUNITYPeople advancing the field.
Researchers & practitioners →
UNDERSTANDING GEOFollow information from sources to answers.
Learn how GEO works →Why November 15?
Why is World GEO Day on November 15?
November 15 was selected because it immediately precedes the anniversary of the GEO paper’s first arXiv submission on November 16, 2023.
The observance connects an annual day of participation with a milestone in GEO research.
See the date rationale
ANNUAL OBSERVANCE15NOVEMBER
RESEARCH SUBMISSION16NOV 2023
The field
What is Generative Engine Optimization?
GEO is the study and practice of improving how information is represented, retrieved, surfaced and cited within generative AI systems.
Read the GEO explainer ↗01Traditional search
Page→Ranking→Click
02Generative systems
Sources→Retrieval→Synthesis→Answer→Citation
Conceptual model Systems differ; not every AI product retrieves, synthesizes or cites information in the same way.
RESEARCH / 01Read the original work
GEO: Generative Engine Optimization
The paper helped formalize the term and frame GEO as a way to study content visibility in generative-engine responses.
Authored by Pranjal Aggarwal, Vishvak Murahari, Tanmay Rajpurohit, Ashwin Kalyan, Karthik Narasimhan and Ameet Deshpande.
The current annual edition
World GEO Day
2026
Sunday · November 15, 2026
The observance is a moment for the GEO community to share research, discuss how generative systems surface information and recognize contributions to the field.
World GEO Day 2026 is being celebrated alongside LLM Mastery. The conference adds a practical setting for conversations about AI search and large language models.
WORLD GEO DAY15 NOVGenerative Engine Optimization
Recognition
Celebrate meaningful contributions.
The World GEO Awards recognize people and organizations contributing to Generative Engine Optimization, AI search, research, education and the GEO community.
Explore the World GEO Awards ↗Queen of GEO Award
Explore the award categories.
Take part
Make the day useful.
World GEO Day can be marked through shared work: publish what you have learned, explain what remains uncertain, and make GEO easier for others to understand.
Explore the subject
A starting point for GEO.
THE BASICS
What is Generative Engine Optimization?
A clear definition, a conceptual model, and how GEO relates to SEO.
Explore GEO ↗
CONTEXT
History of GEO
Research milestones and the context around the term.
Read the history ↗PRIMARY SOURCE
The GEO research paper
Authors, submission date, summary and original arXiv source.
Open the paper guide ↗PEOPLE & PRACTICE
The GEO community
Researchers and practitioners across discovery, publishing and technology.
Explore the community ↗Quick answers
World GEO Day, clearly explained.
Start here for the date, meaning and research connection. The FAQ has more answers and links to the detailed pages.
All frequently asked questions ↗When is World GEO Day?
World GEO Day is observed annually on November 15.
What is World GEO Day?
World GEO Day is an annual industry-led observance celebrating Generative Engine Optimization and the people and organizations contributing to the field.
What does GEO stand for?
In the context of World GEO Day, GEO stands for Generative Engine Optimization.
Why is World GEO Day on November 15?
November 15 was selected because it immediately precedes the anniversary of the first submission of the GEO research paper, submitted to arXiv on November 16, 2023.
Is World GEO Day an official international holiday?
World GEO Day is an industry-led observance focused on Generative Engine Optimization. It is not presented here as an official United Nations or government-recognized holiday.
How can people celebrate World GEO Day?
People can publish GEO research, share experiments or case studies, teach GEO, organize discussions and recognize contributors.
November 15 · Every year
Find your way to take part.
Share research, teach GEO, organize a discussion or recognize a contributor.
Celebrate World GEO Day